Studies have shown that printing designs in color can save money, reduce errors and improve presentation. In the beginning of wide format color printing, only companies with large budgets were able to afford the luxury. Trends in the industry are making color printing more attainable for everyone.
A study of the construction industry by Lyra Research Inc. found that for every one dollar you spend on color printing your return will be four dollars. The study also shows there are ten times more companies bidding on each available construction project. Setting yourself apart from the pack can be as simple as presenting color design documents.
- Initial Cost– You would pay more than $8,000 for a wide format color printer when they first appeared on the market. Today you can purchase a similar printer for closer to $2,000.
- Cost per print– Initially every square foot of color printing would cost around ten cents while monochrome printing cost less than a penny for the same size. It just made sense to print large documents and designs in monochrome to keep down cost. Color ink is no longer that expensive. A square foot of color printing today runs closer to two cents.
- eDistribution– Mobility and cloud technology have changed the way we share designs. There is no longer a need to carry around a massive printed document from site to site. Companies share these files by email or a shared folder on their network. The ease of access allows you to print the pages you need without the cost of printing the entire document.
These trends are making it more economical for companies to print in house. Set yourself apart from the pack and print your wide format documents in color. At Alabama Graphics, we can help you find the printer to fit your needs.
Alabama Graphics has been the state’s preferred digital printing and Digital ColorExperts for more than 50 years. From wide-format AEC prints to banners, signs and collateral material, Alabama Graphics is a proven solution for all your printing needs. Learn more at AlabamaGraphics.com or click here to contact us.