Trade show season is upon us. If you haven’t already started planning out your display, now is the time. Your display is the key to getting interest from potential customers. Attendees will decide in seconds if your booth is worth visiting.
The display options are almost limitless. It’s imperative to let your creativity shine but keep your message at the forefront of the display. Here are a few tips to keep your display eye-catching.
- Less is more– Keep messaging simple. Trade show attendees will not stand in front of your booth and read a novel. Use one intriguing phrase to draw them in and begin a conversation.
- Color scheme-Don’t use too many colors. Pick bright colors that will make your booth standout but don’t use more than two or three colors to minimalize distraction.
- Sturdy materials- How embarrassing would it be if part of your booth crumbled to the tradeshow floor? Build your display out of quality materials to prevent accidents.
- Be mindful of traffic flow-Location can make or break a trade event. Know where attendees are entering the building and what direction they are moving. Place your signage strategically to catch their eye as they head toward your booth.
- Plan, plan, plan-Know your layout before you start to setup. Draw out a grid to help visualize where all the moving parts fit into your booth.
- Maximize your space-Some events will let you place signs in front of your booth. Banner stands and pop up displays can draw in attendees.
These are just a few tips to help you get ready for trade show season. Come into Alabama Graphics and let our Digital Color Experts handle all of your printing needs. Make sure to ask about our sale on full color banner stands!
Alabama Graphics has been the state’s preferred digital printing and Digital Color Experts for more than 50 years. From wide-format AEC prints to banners, signs and collateral material, Alabama Graphics is a proven solution for all your printing needs. Learn more at AlabamaGraphics.com or click here to contact us.