Seventy five percent of all purchasing decisions are made in the store. Point of purchase (POP) signage can help you grab the attention of shoppers and separate you from other products. Make sure you get the most out of your point of purchase signage with these tips.
- Bright colors– The purpose of POP marketing is to catch the eye of the consumer. Use bright colors that stand apart from a busy shelf.
- Unique shape– Don’t use standard square signage. Dye cuts can help you differentiate yourself from other marketing materials in store. Don’t be afraid to do something completely different.
- Location, location, location- Place signage next to items that go well with your product. It’s difficult to negotiate placement with some retail stores but the right location can make the difference in your campaign.
- Strategic Text-Don’t overload your signage with copy but make sure you get your message across. The consumer needs to know the benefits of your products or they won’t make the purchase.
- Add Value-Include a tear off coupon pad or a buy one, get one offer. These deals can drive trial and lead to future purchases.
Alabama Graphics offers dye cuts and floor graphics to meet your point of purchase needs. Come in and see our Digital Color Experts and we’ll make sure your point of purchase signage pops!
Alabama Graphics has been the state’s preferred digital printing and Digital Color Experts for more than 50 years. From wide-format AEC prints to banners, signs and collateral material, Alabama Graphics is a proven solution for all your printing needs. Learn more at AlabamaGraphics.com or click here to contact us.