While window graphics have been around for decades, this traditional marketing tool has evolved throughout the years. The success of window graphics was once measured by in-store traffic, but now they’re used for more than just marketing. They can even be used to generate publicity.
Window graphics are doing more than catching eyes, they’re catching interest. Want your window graphics to do the same for your business? Here’s how.
Go Big. Rule of thumb: the bigger the better. You want your signage to be visible from a distance and stand out against the signs of neighboring businesses. If your storefront is all windows, utilize the space! The larger the window area to work with, the more creative and entertaining your graphics can be.
Be creative and daring. No one ever got attention by being ordinary. We’ve all seen the snowflake window graphics, but these days there’s so much more we can do. Our digital color experts can work wonders on creating a piece for you. So if you’re more of a logistic thinker than a creative one, no worries, we’ve got you covered!
Be interactive. Your signage should direct people on where they can go to interact with your business. For example, send them to your Facebook page to view your latest social media promotions, or direct them to your website to browse your products. Either way, be sure their experience with your company doesn’t end with the graphic.
We mean more than painted snowflakes on the windows when we say holiday window graphics. We mean being bold and demanding attention to your storefront with a creative piece of art. Give us a call today to get started on your holiday window graphics!
Birmingham: 800-292-3806 • 205-252-8505
Montgomery: 800-463-5610 • 334-263-0529