With technology constantly evolving, grabbing consumers’ attention is getting harder by the day. Every company must now find a way to not only differentiate its brand, but differentiate its advertising.
In a retail store, for example, look all around you. There’s nothing but brands and more brands competing for your attention. Look down. How many brands are competing for attention now? Probably very few, if any. That’s exactly the reason you should be advertising there.
Floor graphics can be an advertiser’s dream! And there’s more than one perk to using them!
Can’t miss it! When you’re in the grocery store pushing your buggy around, you’re forced to look at the floor. When you’re looking down texting on your smartphone while shopping, the floor is probably the only other thing you notice. All of us casually walk by an advertisement now and then without taking notice, but it’s impossible to not look at the ground.
Don’t take up shelf space. This type of space, especially eye-level shelves, can be extremely expense. Floor graphics can be much more cost effective, while even getting more attention.
Direct customers straight to your featured product. We’ve all seen the painted foot or puppy prints in one place or another. We can’t help but be intrigued by them. Why not use this idea to lead your customer directly to the product you’re promoting?
Reinforce your brand. Everyone in advertising knows that a consistent brand image is extremely important. Using floor graphics is just one more way to enforce your brand image and create even more brand awareness.
Not only are floor graphics a great way to demand consumers’ attention, but you can also relax knowing you’re getting your product from an expert. Our floor graphics are OSHA (Occupational Safety and Health Administration)-approved, non-slip, skid-resistant and removable.
Call our Digital Color Experts today to learn more about how floor graphics can help your business!
Birmingham: 800-292-3806 • 205-252-8505
Montgomery: 800-463-5610 • 334-263-0529
Alabama Graphics has been the state’s preferred commercial printing and Digital Color Experts for more than 50 years. From wide-format AEC prints to banners, signs and collateral material, Alabama Graphics is a proven solution for all your printing needs. Learn more at AlabamaGraphics.com or click here to contact us.