Last week we covered what to look for with regards to experience. This week, in part two of our four part series on “What to Look for in a Digital Specialty Printer” we discuss what to look for with regards to “know-how”.
Experience is the first key to look for, as we discussed. But what is experience without knowledge? A company could have been around for a long time but if their team has not updated their areas of expertise and grown with all of the emerging technologies, then that experience is not as impressive anymore. When researching a commercial printer, you should look for one that has knowledge of how everything works, and knows what you need (sometimes even before you have figured it out.) You also want to partner with a commercial printer that isn’t stuck in the dark ages, but has researched and become an expert with the latest and greatest advances in the field.
A knowledgeable staff can and will lead you in the right direction, even if you are not sure what you need in a commercial printer. They can walk you through the process and explain it to you in a way that will help you understand everything from what to ask for, the process itself, to the end result.
At Alabama Graphics, we work with our customers to determine what their needs are and help guide them through the process. Our services, as well as our customer profile, continue to grow. With every new endeavor, our knowledge base grows and we can help educate our customers about the cutting edge technologies in commercial printing and beyond.
Did you know that Alabama Graphics is one of the leading digital color providers in the region? We understand that different customers have different needs. Someone needing color has a different need than the traditional AEC client base of ours. We have launched DCX (Digital Color Experts) which focuses entirely on the needs of our digital color customers in both large and small format. For more about DCX, please visit us at http://bit.ly/nXO2rX.
For more information about the other services our experienced staff can educate you on and/or be of service to you, please visit us at: http://bit.ly/nyuwGx, or feel free to follow us on LinkedIn and connect with our sales team.
